SearchFest 2009 - Portland, Oregon

SearchFest 2009 Speaker SEO consultant John Andrews has been invited to speak on SEO at the 2009 SearchFest PDX in Portland, Oregon. SearchFest is the premier search marketing and SEO conference for the Pacific Northwest. SearchFest is earning a reputation as the insider's search meeting, as evidenced by the impressive lineup of industry representatives despite the smaller, mostly local audience.

This is the second year John has represented Upper Left Placement at the Portland SearchFest.

"SEO Matters" column a Hit for Modern Domainer Magazine

Modern Domainer SEO UpperLeftPlacement's lead SEO John Andrews was invited to write an SEO column for Modern Domainer magazine last fall. The third installment of "SEO Matters" is going to press for the Spring 2009 edition. "SEO Matters", raises awareness of strategic business aspects of search engine optimization not often mentioned in SEO articles published elsewhere.

Modern Domainer, is the print and online publication for domainers (entrepreneurs who trade in Internet domain names). Modern Domainer is an editorially-independent publication backed by the founders of directNic and

John is a domainer himself, and was an invited speaker on SEO at Domain Roundtable 2007, T.R.A.F.F.I.C. Miami in 2007, and Domain Roundtable 2008 in San Francisco.

Current SEO/Competitive Web Advisories

A collection of tips, cautions, and notes intended to help you remain competitive in the face of rapid change on the Internet:

  • Web Prescience:A new invitation-only SEO Newsletter will launch this spring called "Web Prescience". Edited by Seattle SEO Consultant John Andrews, Web Prescience will focus on strategic, long-term thinking in the field of search marketing and SEO.
  • launched as a "work in progress", using a simple CSS-only layout which validates HTML strict, boasts a javascript-free "liquid" layout that adjusts to accommodate all browser windows sizes down to mobile device screen size, and achieves full cross-browser compatibility without conditional statements or "browser hacks". Translate to mean simple, light-weight, fast, and SEO friendly.
  • Google Ad Server:John Andrews published a satirical caution against adopting Google's latest service offering "Google Ad Manager", which grants Google access to importance business intelligence. Web publishers are advised to proceed with extreme caution if considering signing on to the so-called "free" ad server from Google.
  • Search Insights:Google Insights for Search is an intriguing tool, seemingly offering an amazing depth of data on search engine users and their preferences. We love it, but have already noted significant "irregularities" with some data. As always, use it with caution, and try and corral additional supportive data from oher sources before puttting resources at risk based on Google Search Insights data.

Conference Participation

  • Las Vegas, NV Webmaster World Pubcon 2009
  • Del Mar, CA September 2009 Del Mar, CA ThinkTank 2009
  • Santa Clara, CA April 2009T.R.A.F.F.I.C. West * speaker
  • Palm Beach March: Regional Meeting
  • New York City March: Search Engine Strategies New York
  • Portland March: SEMPDX SearchFest2009 * speaker
  • Las Vegas January 2009: Affiliate Summit West
  • Las Vegas November: PubCon
  • Toronto September: Regional Meeting
  • San Diego September ThinkTank 2008
  • New York City September T.R.A.F.F.I.C. East * speaker

Search Engine Optimization

Search Engine Optimization (SEO) is a strategic, often technical approach to web publishing centered around search engine marketing (SEM). At Upper Left Placement we seek to publish content so as to draw as many referrals as possible from search engines, of the type we need to achieve your business goals. Higher rank on the right keywords equals higher volume of qualified visitors.

Competitive Web Publishing

If you publish content to the world wide web, you have competitors. You compete for attention, and if your web pages seek to achieve specific goals such as product sales or lead collection, you compete for customers. Effective SEO helps your web pages appear at the top (in the "upper left") of the search engine results pages, where they are most likely to be seen.

Methods, Process, and SEO Ethics

We are knowledge consultants, but we also know how to execute. We advise our clients, provide actionable guidance, and help get the tasks done when appropriate. We use traditional SEO methods to remove barriers to search inclusion, and we optimize content for search engines. We answer questions, we explain our actions, and we train those eager to learn. We use innovative and advanced methods to beat the competition. We pave new roads when it seems advantageous to go in new directions. Our ethics are solid - we do what works, in ways that win for our clients and their customers. We don't cheat, but we're not foolish, either. We strive to understand opportunities and associated risks well enough to support wise and accurate decision making, seeking long term success, every single time.

Active SEO Client Projects

Looking for an impressive list of clients for which we have performed stellar search engine optimization? Down below and occasionally highlighted on the left are active projects underway, but client names are protected. SEO is a competitive endeavor. Search engines would love to know which web sites are actively striving to rank better, so they can scrutinize SEO methods deployed and "manage" the effectiveness of anything that actually works well. I won't jeopardize my clients that way, nor do I want to expose my own work to deconstruction by junior SEO's trying to look good for their own clients. If you're serious about competing, and you reach a point where some external validation would make you want to hire us, let's talk. Give us a call and we'll help you make the right decision.


An SEO must continually develop a toolkit of SEO Best Practices. Experience plays in increasingly important role as search engines become smarter and more sophisticated, and competition increases. Upper Left Placement's lead SEO John Andrews started optimizing content for search engines before Google was born. His thought leadership in competitive SEO is well regarded in the SEO industry. He participates in professional meetings, is invited to speak at conferences, and contributes articles on SEO for technical magazines and web sites. John knows SEO, and he leads our team of designers, developers, marketers and business strategists.

SEO in Seattle, Washington 98104

A now successful entrepreneur once compared the East Coast to Seattle by telling his own story of innovation. Back in Boston, when he said he wanted to start a traditional business, his friends told him that if his idea was doable, someone would already have done it. But when he visited Seattle and spoke of his plans, people cheered him on and said he should totally go for it. "Work hard and innovate and you can beat the established players", they said. Our own experience is similar. Seattle is one of the most Internet-aware cities in the world. SEO is very competitive and just about everyone in Seattle knows enough about the web to claim some SEO expertise. Yet, we are happy to compete and thrilled to succeed as a respected SEO consultancy in the Pacific Northwest. We feel we are surrounded not by competitors, but potential partners.

Serious SEO Right Here in Bellingham, Washington

When we first came to Bellingham in 2003, we surveyed the local web landscape and noticed the only modern, smartly-crafted web sites (from an SEO and technology perspective) were built by web designers in Seattle. Apparently local Bellingham small businesses were hiring Seattle design firms. We later discovered that some of the best talent Seattle has to offer quietly resides here in Bellingham. So now you know: there's some serious SEO and web development talent in Bellingham, Washington. You just have to know how to find it.

Active SEO Projects

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